In his presidential inaugural speech, he dropped those famous lines “Ask not what your country will do for you, but what you will do for your country”, spiralling an age of radical advancement. With a persuasive oratory prowess, forty-three-year-old President John F. Kennedy was challenging every sphere of the American mind.

Twenty months after that famous inaugural speech by Kennedy, he was speaking at Rice University on September 12th 1962 when he made public the mission of the US to put a man on the moon before 1970. In his words, “We Choose to go to the Moon”. This ambitious and persuasive charge, resulted in the Apollo 11 successful landing on the moon on 20th July, 1969, even though President Kennedy was assassinated six years before.

Friends, it is not enough for a leader to have a vision or a strategy. Every leader must be persuasive and motivational. Your people may do more if you push and inspire them with your words. This is the persuasive power available to leaders. Cheers.